The plant-based food trend is only accelerating, according to Upfield U.S Inc. President and CEO, Tim Brown, as noted by Food Business News.

“As the plant-based food movement continues to grow, I envision future consumers not asking ‘what dairy cheese should I buy’ and ‘what vegan cheese should I buy,’ but instead just asking ‘what cheese should I buy,’” he said. “And, in retailers, I envision a future of when plant-based foods aren’t separated from meat, dairy, cheese, etc., but are merchandised together to show consumers the wide variety of options that are really available to them.”

Better, the plant-based food market could hit $74.2 billion by 2027 thanks to skyrocketing demand.  Analysts at Meticulous Research say the key driver for such growth is bigger demand for sustainable and nutritious foods, as reported by Green Queen.  In addition, plant-based food demand is just beginning to outpace total food sales.  “This new data shows that consumers are turning to plant-based food options now more than ever,” said Julie Emmett, senior director of retail partnerships at the Plant Based Foods Association (PBFA).